The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

Amazon (NASDAQ:AMZN) may be gearing up for its next Prime fee increase, potentially unlocking billions in additional revenue, according to Wall Street speculations. Analysts point to rising delivery and content costs as key drivers behind an expected jump from the current $139 annual rate.

A price increase for Amazon Prime was announced during Amazon's Q1 earnings report.The price change will go into effect on Feb. 18, 2022, and for current Prime members, the new price will apply ...

"Planning ahead, picking up a few gifts on your holiday list, especially when it qualifies for some of the items that will be impacted most by tariffs like toys, is really going to help you stretch your budget and avoid going into debt, racking up a bigger balance on your credit card," Woroch said.

Amazon Prime has been going strong for 20 years despite price hikes, leaving shoppers threatening to delete their accounts. Customers were furious in 2018 once the company raised its monthly plan ...