Meta introduces ads to WhatsApp, including status ads and Channels subscriptions, with a focus on business messaging.

Today, @WhatsApp is introducing new features in the Updates tab (like channel subscriptions, promoted channels and ads in Status) without changing anything about your personal chats (they remain end to end encrypted). https://t.co/agscs7n1o6 — Meta Newsroom (@MetaNewsroom) June 16, 2025

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel subscriptions and promoted content, all outside private chats.

OpenAI made the announcement on X, formerly known as Twitter. The company wrote, “ChatGPT image generation is now available in WhatsApp via 1-800-ChatGPT. Now available to everyone.” Another post stated, “Don't forget to link your ChatGPT account to 1-800-ChatGPT in WhatsApp to get more image generations.”

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully encrypted.

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.