Siri, Apple and Google
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By MICHAEL LIEDTKE Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting
New York Magazine on MSN
Apple didn’t have an AI strategy. So it’s buying one from Google.
Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.
An Apple insider has revealed some details about Gemini's role in Apple's upcoming Siri upgrade and AI features.
24/7 Wall St. on MSN
Can Apple Enjoy a “Siri Surge” as Apple Catches Up in AI?
Shares of Apple (NASDAQ:AAPL) plunged into correction territory on Thursday as the losing streak extended to a whopping seven sessions. Even as the market marched higher in the first few sessions of 2026,
Investment firm Wedbush says that 2026 should be a key year for Apple with a new Siri, new Google Gemini deal, and new iPhone 18 range — but definitely not a new CEO.