Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated ...

Court, 30 Individual Team-Inspired Basketball Artwork, Photo-Ops, and Appearances by NBCUniversal Personalities and NBA ...

At least to many NBA fans it is — player movement is the lifeblood of the sport. The more the better. It’s what drives ...

The "30 Rocks" activation, launching Thursday, Oct. 16 through Tuesday, Oct. 21, will feature a custom LED basketball ...

After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

NBA legends Carmelo Anthony, Vince Carter and Tracy McGrady said they're looking forward to working at NBC Sports' HQ in ...

But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it ...

This week, NBC brought back the legendary voice of longtime NBA on NBC announcer Jim Fagan, who died in 2017, using AI. Unfortunately for NBC, many fans ...

Veteran NBA reporter Chris Mannix will join the NBC Sports broadcasting team as an insider on television and digital platforms.

After six years, Yun Hui finally made it to Macau to watch the Suns face the Nets as the NBA returned to China following a ...