Durée Ross is the CEO & founder of Durée & Company, a results-driven public relations and marketing agency.

These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that ...

Public relations for any company is essential for maintaining a positive image with consumers and the general public. Part of practicing good public relations means alerting the media to the company's ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

An inclusive community that understands and appreciates the life-improving impact of chemistry The American Chemical Society (ACS) Committee on Public Relations and Communications (CPRC) develops and ...