Many types of sales promotions can induce a consumer to buy your goods or services. A product sample delivered to the consumer's door is a good way to introduce a new product, but also one of the ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

Consumer-Oriented Sales Promotions Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.

U.S. retail sales increased solidly in July, supported by strong demand for motor vehicles as well as promotions by ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

CEO Ken Cook said the company has “more work to do” to improve its U.S. business, which saw sales fall for a second straight ...

Seasonal Sales Promotions For Thanksgiving Thanksgiving is a time for family and friends to gather around the table. Along with laying out a spread large enough to feed everyone in their family ...

CT's sales tax holiday, from Sunday through Aug. 23, exempts clothing under $100 from the 6.35% sales tax. Some say it ...