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News

American Eagle, Sydney Sweeney

MarketWatch on MSN · 2h
Sydney Sweeney and Trump may have been good for American Eagle’s stock, if not consumer demand
The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,
Forbes on MSN · 4h
American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy
Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.
New York Post · 20m
Only 12% of people find Sydney Sweeney’s American Eagle ‘great jeans’ ad offensive: poll
Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.
3hon MSN
Sydney Sweeney's Dolly Parton-inspired Western will benefit from ad backlash: expert
Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...
ADWEEK on MSN8h
Sydney Sweeney Redefines Brand DNA
It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

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