A 40-day boycott of Target that calls for supporters to give up shopping at the company’s stores during the Lenten period kicked off this week, to protest the discount retailer’s decision to ...

What to know about the 40-day Target boycott. Bryant, the driving force behind the boycott, has called on members of the religious community to abstain from spending and engage in a "Lenten Fast ...

A 40-day boycott of Target led by Black church leaders began on March 5, or Ash Wednesday. The boycott during Lent is meant to protest companies that have rolled back programs promoting diversity.

Target’s new TONE brand with Kai Cenat’s AMP group faces criticism as Black communities boycott the retailer for scaling back ...

The boycott, which begins during the start of Lent, comes more than a month after Target made changes to its DEI programs and at a difficult period for the company as it faces an onslaught of ...

Four predominantly Black denominations are facing blowback from Jamal Bryant, who has led a months-long boycott of the ...

Multiple groups have organized boycotts, including a Black History Month boycott and a 40-day Lent boycott. Target's foot traffic decreased significantly in February and March 2025, and its stock ...

Before the Target boycott started, the company was starting to see a slump in stock prices. On Jan. 31, shares closed at $137.91. By April 16, it plunged to $90.46, down 34.4%.

Target rolled back DEI efforts. A boycott ensued – and ... spearheaded a 40-day “fast” from shopping at the big-box store during Lent (March 5 to April 17). The Target Fast boycott had more ...

Customers of Target and other major retailers have been asked to boycott Target for 40-days during Lent as a form of protest. Here's why.