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Tennessee–Adidas Deal Brings in NIL Money

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Yardbarker on MSN · 1d

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school's sports teams.

On3 on MSN · 2d

Report: Tennessee-adidas deal includes multi-million dollar NIL component

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement, though, the Vols will also be in position for NIL success. In the announcement,

32m

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

What Tennessee AD Danny White told Vols fans in letter about 10-year Adidas deal

Tennessee athletic director Danny White penned a letter to Vols fans after the new 10-year deal with Adidas was announced Aug. 13.

ABC News1y

Sources: NCAA investigating Tennessee for NIL violations

Sources: NCAA investigating Tennessee for NIL violations By PETE THAMEL January 30, 2024, 12:09 PM ...

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they can raise for NIL funding. It's ...

Sporting News8d

Tennessee five-star priority Savion Hiter set to commit to highest NIL bid from Vols or Michigan

The Tennessee Volunteers finished the summer hot on the recruiting trail. They are looking to continue the momentum by gaining a commitment for one of the best RB's in the 2026 recruiting cycle.

Front Office Sports on MSN1d

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

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