L’Oréal’s Urban Decay brand faces criticism for hiring OnlyFans star Ari Kytsya to promote makeup popular with teens.

Our editor does a 12-hour wear test to compare Urban Decay’s reformulated All Nighter Setting Spray against the cult-favorite ...

Ari Kytsya has been hired as the new ambassador of Urban Decay, the L'Oréal-owned cosmetics brand. The brand, which is known ...

Urban Decay cast Ari Kytsya, a viral OnlyFans star, to lead its loudest beauty campaign yet — and we’re here for it.

The Fawcett Society has said that by including niche creators of adult-only content in make-up campaigns the beauty industry could entice young girls to the platform ...

Maybe you saw the now-viral post about the brand parting ways with the patent owner of the beloved formula. We tried the new one and compared every detail.

Urban Decay palette cost Six-shade Urban Decay eyeshadow palettes cost $29, while larger palettes cost $44-$65, depending on the number of shades and extra features like an included brush.

Urban Decay sent me most of the products from the collection to test out. I received the eyeshadow palette, all three lipsticks, the setting spray, and the highlighter and blush palette.

In addition to the three new spokeswomen, Urban Decay announced a new NAKED Ultraviolet palette that pays homage to the brand’s signature purple color. Price: $49; Available at Sephora.com.

Urban-spirited cosmetics line Urban Decay moves into Fashion Island, its first bricks-and-mortar store. Coming soon: London.