Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.