Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

Xfinity will end its sponsorship of the Xfinity Series after this season but remain a premier partner of the NASCAR Cup Series. NASCAR announced that Xfinity had signed a multi-year deal to remain a premier partner and a one-year deal to be the entitlement sponsor of the Xfinity Series.

NASCAR Xfinity Series is finally here, and a new season with plenty of exciting moments to come begins at Daytona International Speedway Feb. 15 (5 p.m. ET, The CW, MRN Radio, SiriusXM NASCAR Radio).