As we approach its 40th anniversary in 2026, I’m quite aware the brand’s most passionate fans aren’t just kids. They’re grown women who never fully let go of the stories, characters, and emotional ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Say hello to the newest American Girl doll. Raquel Reyes was announced as "Girl of the Year" for 2026 this week, with American Girl officials sharing that the doll's story is set in Missouri. "As we ...