As October officially kicks off, sneaker brands around the world have begun to launch pink colorways to support Breast Cancer Awareness Month. A cause close to the hearts of Athletic Propulsion Labs ...

APL (Athletic Propulsion Labs) is getting into the lifestyle space. The buzzy performance footwear brand created by twin brothers Ryan and Adam Goldston is launching Nostalgia ’87, a new silhouette ...

Shopify brand APL partnered with True Fit to reimagine rudimentary size charts with AI fit personalization. Hyper-personalized, high fidelity True Fit guidance delivered to 100% of APL's site traffic ...

Luxury performance footwear brand Athletic Propulsion Labs (APL) has added a new silhouette in the running category that features the company's latest revolutionary technology. APL's Euphoria is ...

For the past fifty years, and as long as the footwear industry could ever be considered such, athletic companies have spent millions, if not billions, in researching and developing the biomechanics of ...