ASMR has become an internet craze with YouTube videos and influencers all getting in on the act. Viral clips have seen people whispering or making soft sounds with a variety of objects to provide a ...

ASMR stands for an autonomous sensory meridian response. The funny thing? Research and science behind ASMR are still so new that there's really no "scientific" definition for the term. It simply ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Don't be worried if you're getting goosebumps right now, it's just a result of this woman's soft voice. Tap here to view on News app. A Russian woman known as Maria has been creating online buzz for ...

After years of labelling it a ‘guilty pleasure’ or something I only consume on occasion, I’ve finally come to terms with the enjoyment I get from one of my favourite hobbies: watching ASMR videos, ...

Forbes contributors publish independent expert analyses and insights. I write about music, and why you buy the tunes you do. If you don't know what ASMR is, here's a quick primer: ASMR is a sensation ...