For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications ...

People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct but, more importantly, it is often confusing because most of us use ...

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

Teaching students to write in the active voice will significantly strengthen their essays because sentences written in the active voice often have much more impact than those written in the passive ...

Whether you write on a part- or full-time basis, you can benefit from becoming more familiar with an often-overlooked aspect of writing that is treated in today’s column: active and passive voice ...

"We applied an external magnetic field of 4 T while increasing the pressure to 300 kPa." or "An external magnetic field of 4 T was applied as the pressure was increased to 300 kPa." Which is the ...

Upon reading "Teaching Writing to Undergrads," I was a bit dismayed by John T. Ikeda Franklin's statement on use of the passive versus active voice when writing science reports (C&EN, Oct. 30, 2006, ...

Both sentence pairs make sense. Both describe the same facts. However, in each pair one sentence uses the active voice and one uses the passive voice. Which sentence would you use? That would depend ...

Both sentence pairs make sense. Both describe the same facts. However, in each pair one sentence uses the active voice and one uses the passive voice. Which sentence would you use? That would depend ...