Nielsen will add wearable devices to its national TV measurements beginning this fall. Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset ...

The HOBO U12 data loggers can now measure and record power in the kW realm, dc current, air velocity, gauge pressure, differential pressure, and other energy and environmental parameters. The HOBO U12 ...

Nielsen is adding hyper-targeted ad measurements to its National TV currency, a long sought-after addition that should please advertisers who are wary that Nielsen is missing key swaths of people who ...

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Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency. This will include measurement from AT&T's DirecTV, Dish Network, and ...

SAN DIEGO, Nov. 05, 2020 (GLOBE NEWSWIRE) -- GBT Technologies Inc. (OTC PINK: GTCH) ("GBT”, or the “Company”), announced that its joint Venture GBT Tokenize Corp (“GBT/Tokenize”) is currently ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

A new report* from the National Institute of Standards and Technology (NIST) shows that investment in measurement science has and will continue to have a dramatic effect on innovation, productivity, ...