Originals is turning the spotlight back on its signature sneaker, the Superstar, with a cinematic Spring 2026 campaign that celebrates its cross-generational influence.

Adidas Originals launches a new Superstar campaign featuring Samuel L. Jackson and other cultural icons, highlighting the shoe's timeless appeal.

Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet ...

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

Adidas Originals is spotlighting the Superstar’s cultural legacy with a bold new global campaign, “Superstar, The Original.” Building on the earlier “The Original” platform, this next phase celebrates ...

Following the early reveal of the CLOT x adidas Superstar “Chinese New Year,” adidas Originals continues to celebrate the festive season with the “Year of the Snake” trio pack. This collection ...

Add Yahoo as a preferred source to see more of our stories on Google. The impressive campaign unfolds in two chapters. First is “Pyramids,” a teaser video that includes Jackson reflecting on the ...

If you’re like me, you’re here for the details about the sneakers that are arriving! Wales Bonner dug into the Adidas archives and landed on the iconic Adidas Originals Superstar. There are also ...

Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original” campaign, per details shared with sister publication Marketing Dive. Produced by agency ...

There are very few sneakers in Adidas' lineage that are as important to the brand as the Superstar, so for its latest campaign, the sportswear giant brought together its deep roster of endorsers to ...