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Google is being accused of going “woke” with a new Christmas advertisement, featuring a “nonbinary” beauty influencer. The online ad for Google Shopping showcases rising TikTok star Cyrus Veyssi ...
It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...
“Dear Santa, My name is Isabel, and I was born on Christmas Day.” The words, spoken by a young girl with sleigh bells ringing, are heard as viewers see a hospital appear through a break in the clouds ...
The Christmas ads of 2024 are anything but predictable. This year, festive advertising in APAC has been somewhat subdued, but for the brands that have invested, it’s a tight battle for consumer ...
System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on November 5th. Their Christmas brand mascot Fairy has once ...
Morrisons Christmas advert shows the year-long journey to Christmas from behind-the-scenes work of everyone from farmers to bakers. With the countdown to Christmas officially on, it's now that time of ...
Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ...
The Christmas ads of 2025 feel refreshingly real, not your cookie-cutter sparkle-fests. Across APAC, brands are ditching the glitz for stories that hit home amid economic squeezes and evolving ...