Local ad sales teams will be pressured to meet ever higher expectations in 2024. There are a few major trends that put the squeeze on broadcasters and their local teams. Many local advertisers are ...

The ad, made for World Down Syndrome Day on March 21, calls on audiences to stop harmful stereotyping Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. In March 2023, antitrust legislation presented in Congress ...

YouTube is cracking down on the use of ad blockers on its site, with the Google-owned streaming service warning people to disable the privacy-preserving tools. YouTube is cracking down on the use of ...

For starters, you can keep all of our Black Friday content bookmarked so that our team of dedicated shopping reporters can showcase the deals that are truly worth your time. But to get a headstart on ...

The advertising industry works much like any other marketplace: There are buyers and sellers, and someone in the middle connecting the two. In this case, it's increasingly The Trade Desk that's ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

Chris Hemsworth filmed fighting scenes in an advert for ‘Clash of Clans’ in Los Angeles. Dressed as a barbarian, he joined other stars in battle, portraying various characters from the popular mobile ...

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. This ...