We're not sure if the man who gives adverts the go-ahead was just having an off-day or something, but we don't have a clue how this crazily sexist advert from Sprite was ever allowed to be published.

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...