Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation if they wish to build brand awareness and consumer loyalty. Accordingly, a number of ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...