The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

A price increase for Amazon Prime was announced during Amazon's Q1 earnings report.The price change will go into effect on Feb. 18, 2022, and for current Prime members, the new price will apply ...