Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...
Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...
AUSTIN, Texas--(BUSINESS WIRE)--mmojo.com (website: http://www.mmojo.com) today introduced mmojo, the industry’s first “B2B Marketing Data Everything ...
For all the talk about CRM, few B2B companies are getting the most they can out of it, judging by a new study titled “Right-sizing your CRM,” from Insightly by Unbounce, conducted by Ascend2. In fact, ...
The company initially focused on providing insight into personal interactions "directly with customers through Web sites. Now we're taking that same back-end engine and enabling those same ...
The promise of predictive analytics applications for B2B sales and marketing is to generate revenue by expanding existing markets and penetrating new markets. These predictive analytics applications ...
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