You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...

A friend recently sent me a video of a gal whispering into her microphone and tapping her nails on a coffee mug, with the message, “You have to talk to her about VR!” I invited Ally onto the Rev VR ...

‘I get requests for fetish role plays, to walk in high heels,’ says Ilse, a Dutch 25-year-old who is establishing her own online video empire, ‘but that is not the purpose of my YouTube channel.’ ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...