CNBC’s Alex Sherman joins 'Power Lunch' to discuss augmented reality at the Super Bowl. Keep the eggs but replace 5 ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

While people wait for the iPhone's augmented reality apps to arrive ... It will also change how we experience games, movies, advertising, and more, in ways we haven’t yet imagined.

The experience is set to open on April 4th, and will take over a new venue at London’s Canada Water called the Corner Corner.