To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

When Barry McGeough was hired as Wolverine Worldwide’s global vice president of innovation in March of 2020, little did anyone know that the world would go into a global shutdown. Trade shows were ...

Tata Motors’ Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

To enable readers to actually interact via their Apple iOS devices, the car manufacturer has launched phase one of its ‘VW SG’ Apple iOS app to activate the augmented reality component of the print ad ...

Las Vegas — It's not science fiction anymore. Car owners may soon have their vehicles serviced with the help of augmented reality, and they may explore a virtual world while charging their electric ...