New analysis of B2B buying in 2026 finds the vendor shortlist is now formed inside AI conversations sales teams will ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

Jon is the CEO of Engagio, a B2B marketing engagement platform that empowers revenue teams to win new business and drive account growth. In the old days, or likely currently at many firms, marketing ...

Awareness in the B2B buyer journey used to mean scale. You'd saturate trade publications, events, email lists, and LinkedIn with your logo until it stuck. Reach was proof of effort. But that playbook ...

In each installment of SaaSpocalypse Watch, we put one industry voice in the watchtower to offer a frontline view of how ...