Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

We’ve all been told by a wise old family member ‘not to judge a book by its cover,’ but if we are actually honest with ourselves, we all know that we do. It is only human to make a flash judgment ...

B2B SEO targets companies as customers. The targeted audience is mainly professionals seeking specific solutions. They often take a longer time to decide and require quality leads; meanwhile, B2C ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...

Such is the speed of digital progress that regardless of when you first logged on – before the dotcom boom of the 90s or even as recently as last year – it’s a guarantee the online experiences you’re ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, ...