GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will CEO Tony Haward's ...

Though you wouldn’t know it from the words chosen by angry American politicians—who can’t stop talking about the company’s Englishness—BP’s name doesn’t actually stand for British Petroleum anymore.

Today, BP’s name is synonomous with environmental devastation. But a year ago, before (and even slightly after) it’s oil rig exploded, sunk, and sent oil spewing into the Gulf of Mexico, BP was a good ...