This study applied a transtheoretical model to investigate how the degree of connectedness-to-nature influences individuals’ natural behaviors. It presents an innovative theoretical perspective on ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Growing acceptance of applied behavioral science in public policy and organizational decision-making has resulted in ambitions to go beyond nudging, particularly following developments in new ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

I've spent the last 10 years studying how people make health decisions, in research and in thousands of hours of coaching calls. Here's the pattern I keep seeing: When someone misses a goal they ...