Behavioral scientist Jon Levy has studied many high achievers and found that the most successful leaders make people believe in a better future.

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

An international study led by the University of Portsmouth has revealed reluctance from industry scientists to test chemicals for their effects on human and wildlife behavior, despite growing evidence ...

Natural methods of treatment, like therapy and certain vitamin and mineral supplements, may help alleviate some of the ...

Research suggests that elite athletes are tactically creative and have psychological profiles similar to those of fighter pilots. Want to help employees up their game? Try these 3 science-based hacks ...

You don’t need to be a rebel to defy. Defiance isn’t about personality, it’s a practice – one that’s becoming essential in ...

When Wellow compression socks discovered that NBA legend Bill Walton was an avid fan of its socks, the brand’s behavioral science instincts led them to believe that he would be the perfect influencer ...

Total solar eclipses only happen in the same spot once every 300 or 400 years, so it's no surprise that a team of researchers ...

Harvard Business School dismissed prominent researcher and tenured professor Francesca Gino. Harvard Business School has dismissed Francesca Gino, a tenured professor whose research on honesty and ...