The best low-cost CRM tools for small businesses centralize sales information and processes for efficient, authentic relationship building. Using a CRM as your customer relationship management hub, ...

Companies now have many options when it comes to packaged applications for CRM, and these applications are helping companies reduce development time, in some cases by as much as 65 percent, which in ...

With customer relationship management or CRM software, you can build and maintain relationships with prospective and existing customers and, in turn, meet (or even exceed) your business goals. To make ...

Behavioral economics has proven that we’re all pretty bad at making rational decisions. So what are you supposed to do about it? Make the people who want shiny new software pay for it themselves. The ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Jeff is a writer, founder, and small business expert that focuses on educating founders on the ins and outs of running their business. From answering your legal questions to providing the right ...

The most expensive software requirements aren’t the ones that cost a lot to implement. They’re not even the ones with the biggest over-runs. No, the most expensive requirements are the ones that ...