There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
The science of CTV delivery became genuinely sophisticated. Then the ad played and the rigor stopped. Creative, the thing ...
CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...
The acquisition of the platform designed for small- and mid-sized businesses, reportedly for $1.2 billion, speaks to the ...
The more interesting question now is what happens next. At Hispanic Day in Cannes, Gordon Young of The Drum sat down with ...
New AI-powered video engine cuts production time from six weeks to one, chasing scale in a consolidating CTV landscape ...
As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...
New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities ...
The 77th annual CTV Lions Children’s Christmas Telethon carried its decades-long northern tradition forward Saturday from Sudbury’s Place des Arts. Over the years, evolving times, technology and even ...
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