While the accelerating growth of over-the-top/connected TV programmatic advertising is hardly news, the magnitude of growth is notable indeed. Programmatic OTT/CTV ad transactions leapt by 330% on a ...
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The ...
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