Additionally, metrics for live sports across various channels, particularly paid search, have shown notable lifts in new users and revenue, at 3% and 39%, respectively. Dan Larkman, CEO and Founder of ...

With the Olympics weeks away, questions over rink size and safety are putting pressure on organizers as the NHL awaits answers. Genevieve Beauchemin reports.

For nearly a decade, Toyota’s international Olympics sponsorship blocked other auto brand competitors from buying national ad spots tied to the Games. But as of this year, Toyota no longer holds ...

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock.

TORONTO (Hollywood Reporter) - When Canada's CTV-led Olympic broadcast consortium said it would stream every second of the Vancouver Games sporting competition, one thing it didn't have in mind was ...

(NEW YORK) — Who wouldn’t want to host the 2026 Winter Olympics? A lot of places, it turns out. Calgary, Alberta on Tuesday became the fourth city to turn down the opportunity after its residents ...

TORONTO, June 9 (Reuters) - Like an aggressive team snapping up a rival's top player, Canada's CTV television network has acquired rights to the "Hockey Night" jingle that has traditionally opened ...