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In the late 90s, Cadillac's marketing department needed a way to revitalize the brand as it moved into the 21st century. They'd accomplish this by first launching the Evoq concept in 1999. This is not ...

Ford wanted a car in every garage. Chevrolet aimed to design a car for "every purse and every purpose." BMW bills itself as the "ultimate driving machine." But Cadillac has always been about luxury.