Its asset-light model continues to yield unusually high margins and steady cash flow. The company’s global distribution network forms a moat built over decades. Coca-Cola’s brand -- known around the ...
Category captaincy is seeing a quiet resurgence. Using Coca-Cola and Colgate as case studies, this article explores how retailers can use leading brands to grow categories, sharpen promotions and ...
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What Coca-Cola Could Look Like 10 Years From Now
Coca-Cola's portfolio will shift meaningfully toward zero-sugar and functional drinks. The bottling system will become more efficient, consolidated, and digitally integrated. The ubiquitous brand will ...
Coca-Cola (KO +0.80%) has been around for over a century, and during that time consumer habits, distribution channels, and entire industries have undergone significant changes. Yet one thing has ...
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