'Attention' is the hottest commodity in today's digital-first era, and brands are finally realising that the real gold isn’t just in partnering with creators for reels, but in the lively chatter ...

We are in the era of two-way communications. No longer do brands get to dictate what they wish to communicate to consumers. Instead, marketers and brands must now learn to co-create with their ...

Many people are wondering what other users are doing while watching YouTube live. However, in YouTube live, the movie and the chat are separated, so even if someone comments, it is extremely difficult ...