Learn about an online master's degree in international marketing management, from courses to career outlook, including jobs and salaries for graduates.

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, dangerous or bad for the environment. Societal marketing also focuses on wants and needs ...

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Health care consumers have been routinely sacrificing their health and longevity by delaying and avoiding care due to the escalating costs of high-deductible health plans (HDHPs). Miraculously, ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.