Sony’s TV business is going through a major structural shift, but if you’re thinking about buying a Sony TV right now, very little is about to change. The company has created a new entity, Bravia, Inc ...

Sony’s True RGB technology introduces independently controlled red, green, and blue LEDs to improve brightness, color ...

The Bravia 9 II and Bravia 7 II are Sony's new True RGB sets ...

Sony and TCL said Tuesday they're entering into a joint venture to spin Sony's TV and audio home entertainment business into a new company, with TCL holding a controlling 51% stake. But it's not the ...

LED TVs are about to get a lot better. As demonstrated by Hisense and to some extent Samsung at CES 2025, a new backlight technology called RGB LED is poised to improve the quality and efficiency of ...

Straight up, this move could turn the TV market inside out. TCL taking control of Sony’s TV division was a topic that no one had on their bingo cards. In a joint press release, the two brands are ...

Sony Bravia 7 II review covering Sony’s new RGB LED TV technology, HDR brightness, gaming features, backlight TV upgrades, ...

Sony’s True RGB TVs are nearly here, and we got to spend some quality time with them in Tokyo. Here are our initial thoughts. At an event at Sony’s TV headquarters in Tokyo last month, we were treated ...