The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based ...

The spam filters implemented by email providers like AOL, Yahoo Mail, and Apple Mail keep us from being bombarded with irrelevant newsletters and malware-infested emails. Still, you may have missed an ...

In today’s digital age, the size of your email list doesn’t necessarily dictate your earning potential. Many entrepreneurs and small business owners are discovering that even small, targeted email ...

You could spend a lot of time creating e-mail newsletters and promotions, only to take even longer trying to manage lists and send everything out. Forget trying to send to Outlook groups; spend a ...