Marketing is always changing, and it’s hard to keep up with trends that come and go. Amazon understands this pretty well. But the ecommerce giant’s phenomenal growth means new challenges for sellers ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Rob Freedman is the head of growth marketing at Zuper. Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary ...

Global advertisers poured roughly US $1.1 trillion into media in 2024—more than 50 percent higher than 2019 levels. Yet 42 percent of organizations still admit they haven’t defined a digital marketing ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Maxwell is the owner of eMaximize, one of the top digital marketing and PPC agencies in Los Angeles focused on local service providers. Everyone who lives in a house will need to call a plumber at ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

Marketing in Web3 isn't about convincing people to buy your project. It's about creating an ecosystem where people want to participate in what you're building.

Finding out what pet owners want and working to give it to them is an essential part of marketing. Both internal and external marketing strategies can be used to attract new customers. External ...

YOUNGSTOWN — City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his ...