Sellers can now interact with an AI chatbot to generate ads that match their branding.

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The mix of display, online video, and CTV formats approved for use through Kargo’s integration offers advertisers a versatile ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its ...

Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's advertising model deeper into generative AI-powered tools. Advertisers can now create realistic ...

Amazon is expanding its suite of generative artificial intelligence products targeted at marketers with a new conversational assistant, according to an announcement shared with sister publication ...

Brands on Amazon, the world’s third largest platform for digital advertising after Google and Meta, now have an AI creative partner chatbot to build campaigns on the fly. Advertisers, within Amazon's ...

AI is transforming how ads are made, but it’s also raising bigger questions about creativity itself. Amazon VP Jay Richman joins the GeekWire Podcast to discuss the shift.

When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. In today’s digital landscape, Amazon advertising has become ...

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ...

Amazon Ads announced a self-service advertising system that allows brands that sell goods on Amazon to reach more customers using the company’s streaming TV services. Sponsored TV expands the Amazon ...