Downloads for short drama, or microdrama, apps grew 95.5% year-over-year in H1 of 2026, reaching 1.45 billion downloads and beating out overall non-gaming app growth of 16.6% during the same period, ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...
In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...
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