Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

Defining value is the most ambiguous problem in our profession. And the inability to define your value can be debilitating for you and the prosperity of your business. Industry research puts the alpha ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

A central tenet of lean thinking is delivering value to our customer. However, there are two problems in how this long-standing belief has been practiced. First, it is stated as a principle yet it is ...