Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

EDDM (every door direct mail) has gained popularity. EDDM as defined by the USPS is designed to help you reach every home, every address, every time. You can map out a target area, use demographic ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

NEW YORK--(BUSINESS WIRE)--Today, Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...