Add Yahoo as a preferred source to see more of our stories on Google. For the first time in over a decade, Kellogg's is taking a trip down memory lane by adding toys to cereal boxes with its Toys Back ...

Kellogg's cereal is about to come with its own set of collectibles once again—just like the good 'ol days. The fan-favorite cereal company teased the return of the Millennial-era ritual in October ...

For the first time in over a decade, Kellogg’s is reintroducing toys inside cereal boxes as part of a nationwide promotion tied to Disney and Pixar’s Toy Story 5, out June 19. Launching April 26, the ...

If you've missed rooting around in a cereal box for a toy, you're in luck. WK Kellogg Co. said Thursday it's including toys with some of its breakfast cereals for the first time in more than a decade.

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. With Pixar’s Toy Story 5 fast approaching its theatrical ...

Kellogg's cereal is about to come with its own set of collectibles once again—just like the good 'ol days. Each box will include a surprise toy, with options such as classic collectible figurines, ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.