Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.

If you haven't heard, ESPN will televise its first Super Bowl this year.

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As viewership continues to decline on linear television, ...

Add Yahoo as a preferred source to see more of our stories on Google. With The Walt Disney Co. set to significantly expand its streaming advertising business, Rita Ferro is expanding her purview at ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Correction: A previous version of this story misstated the launch date for the Hulu on Disney+ bundle. The article has been updated. Disney announced a host of new advertising capabilities at its ...

Disney’s broadcasting of Super Bowl LXI in February will be its first in two decades, potentially opening up more opportunity ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...