Theatrical campaigns using an AR lens in 2021 in addition to video buys saw a 32% average incremental reach, according to research cited in the release. Which could be why Disney is expanding its ...

Photographer and YouTube creator Mathieu Stern saw an incredible piece of cinematic and optical history show up on an auction site. While it was outside his price range, it was not beyond the reach of ...

A second batch of Snapchat augmented reality lenses began rolling out on the My Disney Experience application for visitors of the Walt Disney World Resort in Orlando, Fla. The first group of lenses in ...

Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na’vi. The film will be released in theaters in the U.S.

Halloween is just around the corner, and if you still haven't found the perfect costume, don't worry. Snapchat has you covered with its new augmented reality lens experiences. With the new Snapchat ...

BURBANK, Calif.—For the first season of “Launchpad” on Disney+, Disney opted to provide the young filmmakers behind the project with Panavision cameras and lenses to tell their stories. “Launchpad” is ...